REE Automotive is about to open its US headquarters in Austin, Texas. The Israeli-based company is specializing in electric platforms for e-mobility with flat, scalable and modular concept. According to the official release, the Austin site is expected to generate more than 150 jobs in the region in the next few years, so to capitalize on growing market demand for electric vehicles in North America.

In addition, Austin will be the location of REE’s first asset-light Integration Center for the assembly and testing of its REEcorner technology and ultra-modular EV platforms. The new Integration Center will offer REE’s technology to its existing and future automotive partners in North America. 

REE’s Integration Centers will be designed to be fully modular and scalable to ensure the Company achieves projected production volumes.  The state-of-the-art centers will utilize automation, including Automated Guided Vehicles (AGVs), for the optimal movement of assemblies, with the goal of increasing automation levels to Industry 4.0 Technology and beyond

Michael Charlton, REE Automotive’s COO

REEcorner technology

REEcorner technology integrates critical vehicle components, including steering, braking, suspension, powertrain and control, into a single compact module between the chassis and the wheel, using x-by-wire technology for steering, driving and braking. 

This innovation has enabled REE to develop a modular, fully-flat skateboard chassis (talking about chassis, here are the efforts made by Volta Trucks) with more room for passengers, cargo and batteries that will be highly adaptable to customers. EV platforms using REEcorners are agnostic to vehicle size and design, power-source and driving mode, enabling REE to target a 700 billion dollar total addressable market, and help OEMs, delivery fleets, Mobility-as-a-Service providers and new mobility players get to market faster at a fraction of the cost.

REE Automotive

REE Automotive CEO about the opening of the US headquarters

«Establishing our US headquarters in Austin, Texas best positions us for growth and rapid expansion», said Daniel Barel, REE’s Co-Founder and CEO. «Austin is fast becoming a worldwide home for elite technology professionals. REE needs to continue growing and thriving, and Austin’s dynamism and entrepreneurial spirit definitely fit REE’s culture and values. Our US presence will allow us to capitalize on the incredible opportunities in the US market and put us closer to our North American-based customers and partners».


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