Swedish freight mobility company Einride and global food producer Mars Incorporated announced a newly-signed agreement, according to which Einride is expected to provide a fleet of digitally optimized electric heavy-duty trucks across Mars’ network by 2030. About 300 e-trucks will travel across Germany, the UK and Netherlands by 2030, with an autonomous pilot in 2025.

The first delivery happened last week, with Einride’s freight capacity offering deployed with two electric trucks and charging points powered by Einride’s operating system Saga, between the Mars Petcare factory in Verden, Germany, and its distribution center in Minden, Germany. To support the transition to electric, high power charging points have been installed at the German Petcare sites. 

Einride electric trucks: Germany, than the Netherlands and UK

In addition, the global strategic partnership will begin expanding across Europe first with routes in the UK and the Netherlands expected to follow later in 2024. “Partnering with Einride to deploy 300 electric heavy-duty trucks across Europe is a great example of how we collaborate and leverage our scale to drive action and real change today – providing long-term value and impact while setting the stage for a brighter and more sustainable tomorrow,” said Barry Parkin, Chief Procurement and Sustainability Officer at Mars, Incorporated. “This partnership is our latest investment to achieve net zero by 2050, implementing the actions outlined in the Mars Net Zero Roadmap with a focus on improving and optimizing logistics, redesigning networks, transforming the type of transport we rely on”.

“This sets a precedent for other players in the freight industry to follow, showcasing the mass potential of electrification at scale,” added Robert Falck, CEO and Founder at Einride. “We are honored to partner with Mars as their transformational partner as they look to meet their ambitious sustainability goals in a cost effective way and set a new standard for creating a more resilient future.”


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