Emil Frey Group to distribute FUSO vehicles in 21 key European markets

Emil Frey Group, among the leading mobility providers in Europe with a vast sales and service network for passenger cars, light commercial vehicles, trucks, busses, agricultural machineries and motorbikes, has been appointed as future General Distributor of FUSO products across 21 European markets. More into details, we’re talking about Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, France, Germany, Greece, Kosovo, Liechtenstein, Monaco, Montenegro, North Macedonia, Poland, Romania, Switzerland, Serbia, Slovakia, Slovenia, and Hungary.

According to the official press note, this reorganization of European FUSO sales is part of the integration of the FUSO and Hino brands under the new holding company ARCHION, which plans to start operations on April 1, 2026. FUSO light-duty trucks will continue to be available in all current European markets.

Statements from FUSO and Emil Frey Group

Andreas Deuschle, Head of FUSO International Sales and Customer Services: “Mitsubishi FUSO is providing light duty commercial vehicles, produced in our plant in Tramagal, Portugal, for our European customer since 1980. The partnership with Emil Frey brings together two strong players in the European truck market. We are confident that combining FUSO’s innovative products with Emil Frey’s extensive network and expertise will deliver exceptional value to our customers.”

Gerhard Schürmann, CEO of the Emil Frey Group, added: “We are honored to expand and further strengthen our longstanding partnership with FUSO by becoming the distribution partner in additional strategic regions across Europe. Emil Frey’s strong customer focus and deep market expertise, combined with FUSO’s innovative and sustainable products and outstanding quality, will enable us to deliver the best possible service to our customers and dealer partners in each country.”