With a press conference held this morning (August 30), the IAA Mobility 2021 was officially introduced. The major trade event addressed to the future of mobility will be held in Munich from 7 to 12 September according to a hybrid formula (just like Hypermotion in Frankfurt). More than 1,000 between exhibitors and speakers are awaited in the German city, including Federal Chancellor Angels Merkel, who will open the IAA Mobility for the last time, as she will soon replaced at the next elections. Of course, the topic of sustainability will be a key one this year. Let’s see what is going to happen in Munich in one week and what some of the main protagonists and organizers said during the presentation.

In total, almost 700 exhibitors will be represented, including automobile brands, bicycle brands, important players in the tech sector and all the major companies in the supply industry. The IAA will host over 100 world premieres. «We’re committed to climate-neutral mobility. Our goal is to make the transformation a success story for the German automotive industry, and thereby for Germany itself», said VDA President Hildegard Müller. «Mobility is one of society’s foremost topics. The IAA Mobility is taking place because people all over the world are seeking better solutions to their mobility needs and the companies have developed many new solutions to meet them, which they wish to present on an international stage. The main focus will be solutions on the path to climate neutrality. The fact that the IAA Mobility is being held under the current coronavirus rules is itself a great success for the event».

IAA Mobility 2021 according to the CEO of Messe München

Klaus Dittrich, Chairman and CEO of Messe München and co-organizer of the IAA Mobility, added: «Our aim is that the IAA Mobility should turn Munich into a global center for the mobility of the future by means of an attractive new concept. We are involving the entire city in this event. And enabling everybody with an interest to share in experiencing the “future of mobility. The dialog with everyone, including the critics, and the search for a good, common solution, are the principles of our democracy and the foundation of a transformation that is accepted by society. The frank, controversial and in particular the peaceful debate is therefore a central component of the IAA Mobility in Munich».

Safety first

The basic rule for admission to the IAA Mobility is that visitors and exhibitors must be recovered, vaccinated or tested (in relation to corona) – which is a tried- and-tested measure. Müller added: «We are certain that with a well-designed and coordinated hygiene and safety strategy, the IAA Mobility will be successful and safe».


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