The new MAN eTruck, which will be rolling to the first customers from 2024, has won the prestigious Red Dot Design Award 2023. The official award ceremony of the renowned competition with entries from over 60 countries took place on 19 June at a gala in Essen.

The Red Dot Award is maybe the most important award for industrial design. As for MAN eTruck, the design experts at MAN Truck & Bus have abstracted the landscape at MAN’s headquarters and visualised the mountain foothills between the Zugspitze and Munich in a polygonal pattern that adorns the driver’s cab. At the same time, the surface with geometric decoration is an analogy for a sculptor’s work in progress.


MAN eTruck: quite a unique design concept

The neutral, matt grey paintwork is deliberately chosen as a contrast to the “high-voltage” red in the radiator grille and, together with the indirectly illuminated windscreen, “fits harmoniously into the overall concept”, as stated by the manufacturer.

“Companies and design studios from all over the world faced the professional judgement of the Red Dot jury, international experts who scrutinised a considerable number of products during the competition. The fact that you emerged as the winner from such a strong field of participants is testimony to the exceptional quality of your product,” said Professor Peter Zec, founder and CEO of Red Dot, at the award ceremony.

“This coveted design award for our new eTruck, which will electrify long-distance transport from 2024, gives our team an extra boost on the home stretch to market launch. The new MAN eTruck is a strong statement for our customers’ shift to electromobility – technically, but also visually,” added Friedrich Baumann, Executive Board Member for Sales & Customer Solutions at MAN Truck & Bus.


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