pepper motion is leaving the end customer business, thus becoming a pure technology supplier for the zero-emission commercial vehicle sector. The recent restructuring of pepper motion GmbH made it clear that the German player won’t develop proprietary vehicles anymore.
As a matter of fact, pepper will in future be positioning itself as a pure technology supplier for manufacturers, retrofitters, and special vehicle builders. As a result, pepper will be focusing on its core area of expertise, the development and marketing of its innovative, modular drive system for the cost-effective and sustainable electrification of new and used buses, trucks and special vehicles.
pepper motion forced to further streamlining the workforce
This move goes hand in hand with, among other things, the dissolution of sales and product marketing divisions and a further streamlining of the workforce. “We are grateful to our team for the dedication and pioneering service they have given us”, said Andreas Hager, Managing Director of pepper motion GmbH. With immediate effect, pepper will focus with a core team on software and technology development, as well as on the marketing of series-ready drive systems for BEV and FCEV that are already available.
Despite the recently announced takeover of sales for the Bax 7.5-tonne truck and the exciting market segment behind it, pepper will also refrain from further sales and end customer activities in this project with immediate effect now that the marketing of the vehicle no longer fits in with the new strategy.
As a supplier of the key technology for the electrification of commercial vehicles, pepper has already supplied and integrated the complete pepper kit (drive train with Toyota fuel cell, battery system and control/management software) for 25 hydrogen trucks based on the Mercedes Benz Atego as part of the cooperation with Paul Nutzfahrzeuge in 2023. The small-series vehicle fleet is currently undergoing end-customer trials.
A new role for the German company
“For the major OEMs, the pepper drive system is at least a transitional solution for certain scenarios until the full ramp-up of their own electric vehicle production by the end of the decade“, explained Christian Wagner, Friedrich & Wagner Holding GmbH, as the company’s main investor. “At the same time, with existing customers and suitable vehicle series, retrofitting can open up a new market segment for OEMs and support the achievement of fleet targets with corresponding CO2 certificates. For smaller OEMs and special vehicle builders, pepper as a preferred technology supplier with its tier-1 electrification kit, is sure to offer the best and most cost-effective, state-of-the-art zero-emission drive solution for their vehicle range in the long term.”