Stellantis Pro One, the Group’s global business unit dedicated to commercial vehicles, has unveiled a new logo and visual identity, reflecting the evolution of its strategy for professional customers.

The redesigned logo is intended to represent Pro One’s move beyond its traditional role as a vehicle provider towards a broader ecosystem combining commercial vehicles, connected services, fleet support and customised solutions.

The change follows the strategy outlined by Stellantis earlier this year, when Pro One announced plans to strengthen its service offering through initiatives including Pro One NEXT, its uptime management platform, alongside connectivity, financing and charging services and the CustomFit vehicle conversion programme.

Stellantis Pro One brings together the commercial vehicle activities of Citroën, Fiat Professional, Opel, Peugeot, Ram and Vauxhall. The business unit currently operates through more than 21,000 dedicated sales and service points worldwide.

The new identity arrives just ahead of IAA Transportation 2026, where Stellantis Pro One will unveil its autonomous Box-on-Wheels concept and showcase the Smart Compact Van and its CustomFit offering.

Highlights

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