GAUSSIN to accept the Chinese challenge. New subsidiary created in Shanghai
The subsidiary will be responsible for developing license partnerships in order to deploy GAUSSIN's line of electric and hydrogen vehicles in the world’s biggest truck market.
With the creation of a subsidiary located in Shanghai, French zero-emission vehicle manufacturer GAUSSIN is about to approach the Chinese market, the largest one in the world as for the truck sector. More into details, as communicated by the company, the subsidiary will be responsible for developing license partnerships in order to deploy GAUSSIN’s line of electric and hydrogen vehicles in the world’s biggest truck market.
As China is the biggest truck market in the world, our ambition is to become a key player in the green mobility ecosystem there. We are working aggressively to identify license partners in the country to bring our established products and technologies to the fast-growing premium heavy duty truck and bus segment
Christophe Gaussin, CEO of GAUSSIN
GAUSSIN in Shanghai: William Lee to lead the subsidiary
William Lee, President of GAUSSIN Asia-Pacific, will be the General Manager of the new entity. «China has committed to achieving carbon neutrality before 2060 during COP26 in Glasgow. We believe with our full range of off-road and on-road zero-emission, smart and connected vehicles for freight transportation and people mobility, we will be able to contribute towards this climate goal in China. Our strategy is to design the right specification trucks for China, source key components in China and manufacture in China. With the establishment of GAUSSIN China in Shanghai and together with our partners, we are confident that we will become one of the key players in transforming land transportation towards carbon-free mobility», he said.
Approaching the biggest truck market in the world
With annual heavy duty truck sales of about 1.5 million, China is the biggest truck market in the world. It also has ambitious environmental objectives, in line with GAUSSIN’s mission to decarbonize transport and logistics. In fact, the Group is already deeply involved in other regions of the world. GAUSSIN participated in January in the Dakar Rally in Saudi Arabia with the world’s first hydrogen fuel-cell-powered race truck. In 2021, it also won the Dubai World Challenge, an autonomous vehicle competition, in consortium with Neolix China.
«We have been establishing our footprint in Asia Pacific since 2018 starting with our licensed partner, ST Engineering, in Singapore, and then in 2021 with the addition of another licensed partner, Nexport, in Sydney, Australia», stated Christophe Gaussin, CEO of GAUSSIN. «As China is the biggest truck market in the world, our ambition is to become a key player in the green mobility ecosystem there. We are working aggressively to identify license partners in the country to bring our established products and technologies to the fast-growing premium heavy duty truck and bus segment»
