100 Lion Electric zero-emissions e-trucks ordered by Pride Group Enterprises

Lion Electric, the Canadian manufacturer of zero-emission vehicles e-trucks, received an orde for 100 units from Pride Group Enterprises. Lion Electric creates, designs and manufactures all-electric class 5 to class 8 commercial urban trucks and all-electric buses and minibuses for the school, paratransit and mass transit segments. Lion builds and assembles all its vehicles’ components, including chassis, battery packs, truck cabins and bus bodies.  

Lion Electric zero emission e-trucks are here to stay

The Canadian Pride Group Enterprises, ranked no. 28 on the 2019 Growth 500 list, is a privately held, diversified establishment and is the parent company for Pride Truck Sales. Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental and equipment retail operations throughout the U.S. and Canada, as well as deploying them with a selection of its fleet management clients. The majority of the trucks are expected to be delivered from Lion to Pride during 2021, with the remainder of deliveries expected to take place in 2022. «This order from Pride serves as not only a significant step in Lion’s growth, but also as a milestone in the adoption and deployment of heavy-duty electric vehicles – further proof that zero-emission freight is here, now», said Marc Bedard, CEO and Founder of Lion. «We hope this initial deployment of all-electric trucks marks the beginning of a larger ongoing partnership with Pride, and we will be working with their team to ensure that infrastructure and electric vehicle fleet management capabilities are built in tandem to optimize their electric operations». 

E-trucks freight, huge step for business and environment

«Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations», said Pride Group Enterprises CEO, Sam Johal. «The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand, in the North American market». 

In addition to supplying the vehicles, Lion will also work to support Pride in key aspects of fleet electrification, including the installation of adequate charging infrastructure as well as integrating advanced telematics services into its operations – data which is critical to maximizing return on investment (ROI) in electric fleets. The Lion6 and Lion8 trucks have ranges of 180 and 165 miles respectively, and will be used for regional shipping operations.  All of Lion’s vehicles are purpose-built for electric propulsion from the ground up, and are manufactured at Lion’s North American facility, which has a current capacity to produce approximately 2,500 electric trucks per year. Over the last decade, Lion has established itself as a leader in the all-electric heavy-duty vehicle industry, having delivered over 300 all-electric heavy-duty vehicles in North America with over 6 million miles driven since 2016.