Einride divests design organization, now acquired by Navisalma Design
The divestment was done through a business transfer at fair market value, based on an independent third-party valuation. Einride will retain a minority ownership stake in the company and has signed a three-year retainer agreement with Navisalma Design to provide for the Einride’s brand, design, and marketing needs.
Einride has divested its design organization. The latter has been acquired by Navisalma Design, a newly formed design studio founded by Einride co-founder Linnéa Kornehed Falck and partners.
More into details, the Swedish company has built “a world-class design organization with deep expertise spanning Product Design, Industrial Design and Creative”. The team has received a growing number of requests from external parties seeking high-quality design services, and Einride has identified a unique opportunity to empower the team to evolve beyond its current scope. Separating the design organization into its own company “allows the studio to grow and innovate”, according to the company itself.
Einride’s design department: the latest news
In technical terms, the divestment was done through a business transfer at fair market value, based on an independent third-party valuation. Einride will retain a minority ownership stake in the company and has signed a three-year retainer agreement with Navisalma Design to provide for the Einride’s brand, design, and marketing needs.
“By carving out the design organization and partnering with Navisalma Design, we’re creating a genuine win-win,” commented Roozbeh Charli, Chief Executive of Einride. “We’re proud of what we’ve built together, and excited for what the team will be able to achieve in this next chapter with Navisalma Design.”
