Krone and Schwarzmüller celebrate two years of valuable partnership in the trailer industry
“The past two years have shown that our partnership is built on a stable foundation. We pool our expertise whilst respecting the identity of the individual brands, thereby creating added value for our customers and stability for our employees,” said Beate Paletar, owner of the Schwarzmüller Group.
“What began as a shared strategic vision has, over the past few months, been translated step by step into concrete measures”. The Schwarzmüller Group and Krone Trailer are taking stock of their agreement, reached two years ago to form a partnership on the trailer business. As explained by the partners in a joint release, since the start of the partnership, Schwarzmüller and Krone Trailer have pursued the common goal of exploiting synergies without sacrificing the brands’ independence. Schwarzmüller remains positioned as a specialist in sophisticated transport solutions for lightweight construction as well as the construction and infrastructure sectors, whilst Hüffermann (another brand of the Schwarzmüller Group) continues to expand its expertise in the field of roll-off and skip trailers.
The cooperation between Krone and Schwarzmüller
Finally, Krone Trailer complements the partnership with its broad market presence, its sales network and its experience in the international trailer business. Indeed, one example of this collaboration is the development and market launch of a 4-axle tipper for Denmark. Here, Krone’s market knowledge, supported by a Scandinavian sales subsidiary, was specifically combined with Schwarzmüller’s product expertise to offer a market-specific solution with the quality Schwarzmüller is known for. Initial joint sales initiatives have also been implemented in the agricultural sector: Selected Schwarzmüller products, including the SX aluminium large-capacity tipper, are now available through Krone Agriculture.
“The past two years have shown that our partnership is built on a stable foundation. We pool our expertise whilst respecting the identity of the individual brands, thereby creating added value for our customers and stability for our employees,” said Beate Paletar, owner of the Schwarzmüller Group. “The partnership with Schwarzmüller and Hüffermann opens up the opportunity for us to sensibly expand our range in specialised product areas. It is crucial that each brand retains its clear role and can continue to leverage its expertise independently,” added Stefan Binnewies, COO at Krone.
