IVECO to partner with Metallica for the European leg of the M72 World Tour
Iveco Group’s Centro Stile designed a special edition livery for the entire fleet, taking inspiration from the colours featured on Metallica's 72 Seasons album, which centres on the formative first 18 years of life, or 72 seasons, that are full of growth and evolution. The trucks are painted black with a bright yellow finish, and the front grille proudly displays the iconic Metallica logo.
As announced in Barcelona, at the end of 2023, IVECO is delivering on its partnership with the legendary Metallica for the European leg of the band’s M72 World Tour. As Metallica gears up to thrill fans across Europe, IVECO is ready to support the tour through eco-friendly transport solutions, trucker engagement initiatives and projects for giving back to the local communities. The tour will stop in nine European cities from May to July: Munich, Milan, Vienna, Helsinki, Copenhagen, Oslo, Clisson, Warsaw and Madrid. At the nine concert venues guests will be invited to IVECO VILLAGE, an area dedicated to fans where a heavy-duty electric IVECO truck will be on display.
The new IVECO design, inspired by Metallica
Iveco Group’s Centro Stile designed a special edition livery for the entire fleet, taking inspiration from the colours featured on Metallica’s 72 Seasons album, which centres on the formative first 18 years of life, or 72 seasons, that are full of growth and evolution. The trucks are painted black with a bright yellow finish, and the front grille proudly displays the iconic Metallica logo.
Talking about the supporting vehicles, the convoy includes 10 IVECO S-Way heavy-duty Liquefied Natural Gas (LNG) vehicles and 4 IVECO S-Way trucks powered by renewable diesel. The use of these low-carbon fuels that are available today at scale will contribute to reducing the CO2 emission impact of the Tour on the road. Additional logistics support will be provided by a complementary convoy of 2 electric IVECO S-eWay vehicles, 2 IVECO S-Way LNG trucks and 1 IVECO S-Way truck powered by renewable diesel. For the refuelling of the vehicles along the routes to the concert venues, IVECO will leverage its partnership with Shell.
The crew shuttle service to concert venues throughout the European tour will be provided by IVECO BUS, the urban, intercity and tourist bus brand of Iveco Group. Two eDaily electric minibuses and a renewable diesel-compatible Evadys coach will be used in the different cities, ensuring that the staff move about sustainably and comfortably.
Iveco Group’s CEO Gerrit Marx speaking
“Collaborating with Metallica, a band that not only resonates with fans worldwide but also echoes our commitment to environmental sustainability and social responsibility, makes perfect sense for Iveco Group”, stated Iveco Group CEO, Gerrit Marx. “This partnership goes above and beyond mere logistical support; it embodies our resolve to lead the transition towards a cleaner future in transport and advance a more sustainable society. Metallica and Iveco Group share several core values: a spirit of innovation, a drive for change and a commitment to community contribution. Staying at the forefront of our industries requires us to continually evolve and challenge ourselves, pushing the limits of what we can achieve and constantly seeking innovative ways to enhance our performance. This ethos we share with Metallica motivates us to keep striving for excellence”.
