Quantron AG will soon sell battery electric and fuel cell powered vehicles in North America. The German company, which has just participated in IAA Transportation and introduced some new truck models in close cooperation with fuel cell specialist Ballard, also set quite a challenging target. Quantron wants to achieve 50% of its turnover in the North American market by 2025, as the demand for hydrogen-powered vehicles especially in the U.S. is defined as “strong”.
In the U.S., there is a high demand for alternative-fuel vehicles. Recently, the Biden-Harris Administration has annnounced a $8 billion funding opportunity to create regional clean hydrogen hubs (H2Hubs) across the country, which will form a critical arm of America’s future clean energy economy.
Richard Haas will be responsible for Quantron in North America
“The foundation of a subsidiary in the US is an important step towards our goal of putting zero-emission vehicles on the roads globally”, commented Michael Perschke, CEO of Quantron AG. “In Europe, close to 100 vehicles converted by Quantron are already successfully in use. We see potential for the USA in the early years of a triple-digit volume annually. I am very pleased that Richard Haas, with his more than 40 years of multicultural experience in the mobility industry, will be joining us as president and CEO for Quantron US.”
Prior to joining Quantron, Richard Haas was president and CEO of automotive start-up Mahindra Automotive North America, launching a new assembly plant in the Detroit area. Before that, he was Director of Engineering for the Tesla Model S and a veteran at Ford Motor Company, including a five-year stint in Ford South America, where he was part of a small task force that included the launch of multiple new products at a greenfield assembly complex in northeast Brazil.
“The opportunity at QUANTRON is unique and compelling in an industry that is now embracing emerging non-IC technologies – particularly the Hydrogen Fuel Cell Electric Powertrain space for medium and large commercial vehicles. I’m honored and excited to be one of the first players in this space in the United States”, stated Richard Haas.