There’s an alpha Nikola Tre FCEV (fuel cell electric vehicle) within a very marketing-oriented, as well as ambitious, project brought forward by Nikola together with Anheuser-Busch (home of Bud, among other beer brands) and BYD (with the latter quite familiar with the beer industry…). The idea is to promote zero-emission delivery of a new zero-carb beer, namely the Bud Light Next, on the occasion of the major sports event in the USA, that is to say the Super Bowl, also known as ‘Big Game’.
Our long-term partnership with Anheuser-Busch in support of their leading commitment to sustainability has been an incredible honor for Nikola. We’re very proud of the part played by the long-range and zero-emission Nikola Tre hydrogen electric truck in delivering zero carb beer to celebrate this year’s big gameNikola CEO, Mark Russell
The alpha Nikola Tre FCEV for a special delivery
The special ‘zero-emission delivery’ leveraged the technology of both partners to sustainably deliver beer from Anheuser-Busch’s brewery in Van Nuys, CA to bars and retailers in Los Angeles using only zero-emission vehicles. The extended range Nikola Tre hydrogen fuel cell electric vehicle (FCEV) picked up a load of beer from the brewery and delivered it to the Anheuser-Busch AB One distribution facility in Carson, CA. From there, a BYD battery-electric 8TT day cab tractor delivered the beer to local bars and retailers to be enjoyed by consumers during the big game.
In 2018, Anheuser-Busch entered into a partnership with Nikola for an order of hydrogen-electric powered semi-trucks to help transition its entire long-haul dedicated fleet to zero-emission vehicles. This month, the two players began a three-month pilot by placing two Nikola Tre alpha FCEVs into daily service within the brewer’s Southern California network. This pilot is an important step for both companies to refine the production specifications and features of the Nikola vehicles and to demonstrate the viability of fuel cell trucking and hydrogen refilling in beverage hauling. At their distribution facilities, Anheuser-Busch is also adding an additional 20 BYD electric trucks into their California fleet this year.
Towards sustainable delivery
«At Anheuser-Busch, we continuously strive to lead our industry by delivering our products in the most sustainable way possible – including by investing in the cutting-edge technology of our logistics partners», said John Rogers, Chief Sustainability and Procurement Officer, at Anheuser-Busch. «As sports fans come together to watch the game this weekend, we are driving forward with this zero-emission delivery to inspire others to leverage the power of partnership and join us in creating a sustainable future with more cheers for our consumers, partners and communities».